About Us

Our Mission

At NoKnot Lacrosse, our mission is to give all players control over their lacrosse stick by simplifying stick stringing.

 We estimate that fewer than 10% of players know how to string a stick. That means that 90% of players are relying on someone else to get their pocket the way they want it, whether that's the team's sole "stick doctor" or a company that charges handsomely. But the best players are those who have their pocket "dialed in" relative to their mechanics and play style. So 90% of players are putting their game in someone else's hands.

We created NoKnot to change that — to give all players control over their game.

Our Journey

In 2019, Jacob came to Alex with an idea for a product to make stringing a lacrosse stick easier. By some stroke of divine luck, they found Mike, an amazing product designer who worked on this exact problem at a major lacrosse equipment company. The three of us then spent half a decade sketching, prototyping, testing, and cursing (mostly cursing).

Our flagship product, the NoKnot, is the result of rigorous testing and refinement. We've explored over 100 different concepts, and we didn't stop until we were confident that our product was functional, intuitive, and user-friendly.

This commitment to our mission is reflected in our design process, which prioritizes ease of use, convenience, and flexibility.


Founders

Jacob McPherson 

D3 player at Birmingham Southern College (2008-2012). A four-year team captain and three-time SCAC All-Conference selection, he earned First Team All-SCAC honors as a midfielder in 2010, followed by Second Team All-SCAC recognition as a midfielder in 2011 and at attack in 2012. 

Since graduating, Jacob has been actively involved in the coaching scene in Houston, Texas, for the past 10 years, coaching a variety of youth and varsity programs at Houston Christian, Kinkaid, and Friendswood High School. 

Professionally, Jacob has pursued a career in finance and technology, working for startups and large organizations, including DocuSign and ConocoPhillips.

Alex Michael

D3 player at Southwestern College (2010-2014). Four-year starter, team captain and First Team All-SCAC selection in 2014.

Fun fact: Alex and Jacob played against each other every year in conference matchups and talked a lot of trash to each other; now they're great friends.

Alex is a serial entrepreneur and writer who acquired Wallaroo Wallets in 2022 and co-founded multiple ventures. Previously, he worked in tech at organizations including Salesforce, Tableau, and Miro. Alex now focuses on entrepreneurship, writing, and securing guests and commercial partnerships for the How I Write podcast.

 

Michael O'Brien

Mike is a highly skilled designer who has worked on a number of prominent projects for large organizations. Most notably, he worked for STX, designing lacrosse equipment and innovative lacrosse concepts, such as the STX Pocket Sync, a head that eliminates the need for knots.

See more of his work and background here!